Swedish indie alt-rock band Tribe Friday is back to drop their sophomore album Hemma on 13th October 2023 via Icons Creating Evil Art. ‘Hemma’ is the Swedish word for ‘home’, the ultimate theme for this retrospective, Swedish bubblegum emo, “hometown trauma dump” record.

Before that they have one last single to release, the band explains:

- "Day One" is about facing someone you haven't seen in years - someone who hurt you and who you hurt right back. It's about the tension of knowing what you've been through together while you try your best to be civil and normal. I wrote what would become the lyrics to the song on the bus to my hometown but musically, this is a true full-band laptop-jam. We sat in my bedroom and figured it all out on a single guitar plugged into my computer. Gotta give extra credit to Robin (our bass player), who wrote and played the lead guitar part on the demo. I couldn't make it sound better when tracking the actual thing, so what you hear on the final version is his original take:-) "

Tribe Friday released their debut LP, ‘bubblegum emo’, in June 2022 to critical acclaim, featuring on Upset, Earmilk, Alternative Press, American Songwriter, Atwood Magazine, and more, as they infectiously introduced the world to the Swedish invasion with charting hit ‘shut me up’ (over 1.2M streams to date). They've had several singles on rotation on Swedish National Radio P3, German Radio (Radio Eins, Flux FM, Star FM, etc.), and Radio X continues to support each release from the band.

More recently, the legendary Jack Saunders loved the band and hyped the single ‘Swimsuit’ on his Future Artists show on BBC Radio 1, following suit of his colleague, Nels Hylton, on his show Future Alternative.

Marrying the rugged indie rock of the early-2000s with gen-Z post-pandemic party vibe bliss, Tribe Friday is a band of guitar-slinging emo kids from the woods of Sweden. Their repertoire consists of upbeat songs that speak to self-deprecation, identity, confusion, love, and death and are anchored by sarcasm, wit and charm. ‘Hemma’ marks a shift away from their party essence, and further into their emo influences.

Tribe Friday says, "This is a record about home and about coming to terms with what that word means to you, how violently it has shaped you. How much love you still hold for it, despite everything. It moves from nostalgia to grief, through anger to apathy, to finally land in reluctant acceptance; we don’t choose where we come from, and we can’t undo the bruises our circumstances caused us…We wear the inspirations we gathered in our formative years on our sleeves on this record, and we do so proudly. To us, it’s a true emo record. To you, it might be something completely different.”

To further reinforce the notion of ‘home’, ‘Hemma’ was recorded at the TF Studio, located right next to members Noah and Isak’s house and built by the pair (with the help of friends). Inspired by artists like The Strokes, My Chemical Romance and La Dispute, Tribe Friday has created a genre-bending sound and a narrative that directly reflects their experiences growing up in Sweden while paying homage to the indie post-rock movement. Their playful and airy indie rock sound will have you jamming out to some of the saddest but most honest lyrics about maturing and, for better or worse, escaping your hometown.

The group have released three singles from their upcoming second album: ‘Swimsuit’, ’Me and All My Friends’, and ’Salt Clouds’. ‘Swimsuit’ plants the seed for this earworm with its catchy guitar riff, pounding bassline throughout with heartfelt lyrics about looking back to be a better friend in the future - the lyrics: cross my heart and hope to die / I’ll be gone before i’m better, pasted over a big indie chorus is emo at its finest. Similarly, ‘Me and All My Friends’ is a gritty but potentially relatable track about mental health problems and being a “misfit”, placed over a classic 2010s indie riff, and a perfectly layered rhythm section with a cowbell, handbell, a xylophone, along with the usual suspects. Most recently, Tribe Friday released the single ‘Salt Clouds’, a more traditional emo track. The playful and airy rock sound will have you jamming out to some of the saddest but most honest lyrics about maturing and, for better or worse, escaping your hometown. ‘Salt Clouds’ is a dynamic track that rides on the edges of the spectrum of emotion.

Tribe Friday’s sophomore album ‘Hemma’ is to be released 13th October 2023 and are supporting Wheatus on their UK tour from 17th October 2023.

TOUR DATES

EUROPE

29 SEPT / Viersen / Rockschicht

30 SEPT / Oldenburg / Cadillac

1 OCT / Braunschweig / B58

2 OCT / Dortmund / Subrosa

3 OCT / Köln / Blue Shell

5 OCT / Oberhausen / Druckluft

6 OCT / Nürnberg / Nrnbrg Pop / Festival

7 OCT / Alfeld / Rock Café

UK - ALL DATES SUPPORTING WHEATUS

17 OCT / Margate / Olby’s Creative Hub

18 OCT / Southend-on-Sea / Chinnerys

19 OCT / Worthing / The Factory

20 OCT / London / The Garage

21 OCT / Guildford / The Boileroom / SOLD OUT

22 OCT / Swansea / The Bunkhouse / SOLD OUT

Previously Featured on Earmilk, Alternative Press, American Songwriter, Atwood Magazine and more, the group released their debut LP, bubblegum emo, in June 2022 to critical acclaim as they infectiously introduced the world to the Swedish invasion with charting hit "shut me up" (over 1.2M streams to date). They've had several singles on rotation on Swedish National Radio P3, German Radio (Radio Eins, Flux FM, Star FM, etc.) and Radio X continues to support each release from the band. Legendary Jack Saunders loved the band and hyped the single Swimsuit on his Future Artists show on BBC Radio 1 , and his colleague Nels Hylton did the same on his show Future Alternative a couple days before.

LABEL CONTACTS

Carl-Marcus Gidlöf
Head of the Snake
Icons Creating Evil Art
Råsundavägen 73, Solna
Sweden
cmg@icea.se


Gavin Harry
Managing Director (UK)
Icons Creating Evil Art
Icons Music Group Ltd.
4 Pound Street, Newbury
gavin@icea.se