"The video for Blood Red Son is a fever dream of indecision, regret and resolve. It’s about the moment you realize you have a choice to make, and all the different conflicting emotions that compete for space in your head while doing so. That’s the important bit though. However chaotic and difficult the choice may be, it’s essential for people to have the ability to make it for themselves. When I wrote this song and made this video, the right to that choice, though constantly under attack, still seemed set in stone, at least in my country. Now, as I watch the world stride backwards I’m realizing more and more that we can’t take these things for granted. Freedom over our bodies is not a given." - Ché Aimee Dorval


Ché Aimee Dorval was raised in Vancouver by her mother, a plethora of hippie Aunts, punk rock Uncles and a colourful extended family. Think Little House on the Prairie meets the Lost Boys. Ché's childhood was one of constant creativity and adventure, instilling in her a strong sense of individualism that she took out into the world and onto the stages of local clubs in Vancouver. She lived the troubadour life and became embroiled in the Toronto indie music scene. As she grew and spread her wings, music took her around the world, both as a solo artist and with her critically acclaimed band 'Casualties of Cool', a joint venture with prog behemoth Devin Townsend, who she recently collaborated with again by featuring on his latest album ‘Lightwork’ alongside Nile Rodgers.
 
The nomadic lifestyle led to her working in LA with hitmakers Greg Wells, David Foster and Kara Dioguardi; performing with Michael Bublé, Kim Churchill and Dan Mangan and releasing music with industry heavyweights Andrew Loog Oldham (Rolling Stones) and Tom Sarig (Lou Reed). 
 
Blood Red Son is the first single to be taken from her forthcoming album The Crowned. As Ché gears up for its release, we find her at her most ambitious & gregarious. It shows a side to her seldom seen before. Confidence and determination pulses through the songs, signalling the birth of a new era for Ché. Inspired by her love of Trip Hop, Folktronica and Soul, The Crowned has Ché’s signature all over it whilst reaching out into new sonic environments. 
 
Pre-pandemic, Ché was working with Bob Rock, who produced half of the album. When we emerged from lockdown, Ché had self-produced the rest. This album tells a story of an artist’s evolution and growth.

As the first signing to the newly launched UK arm of leading independent label Icons Creating Evil Art, Ché is set to take 2022 by storm.
 
You are looking at a woman who still has the same sense of individualism instilled by her family, now combined with a drive and vision that is growing increasingly rare in this day and age. An artist in the truest sense of the word, a product of passion and not curation. 


Ché Aimee Dorval - Blood Red Son is released on Icons Creating Evil Art (UK) August 18th