· By Mattias Forsgren

Baby Strange release the new single 'Poor Old Me' today and announce new album in June via Icons Creating Evil Art

Hot off the back of the recent single ‘Only Feel It When I’m With You’ featuring Jezabels singer Hayley Mary, and the announcement of their second full length album, Baby Strange return with new single ‘Poor Old Me’.

Circling back to a sound perhaps more familiar with the bands fanbase, Poor Old Me ties together a huge Chorus, syncopated guitars and explosive rhythms that will only add to the growing anticipation of the bands brand new album ‘World Below’, scheduled for the 17th of June.

Continuing the strong theme that runs throughout the album, Johnny Madden reflects upon personal struggles with Mental Health and the crippling sinking feeling that so many can relate to: Is there a reason that I feel so down? // With my head in my hands as I’m lying in pain on the ground // Sometimes I feel I wanna run away // Feels like a Monday on a Saturday

The final single before the release of the bands new album, Poor Old Me is diverse in it’s delivery, with genre spanning influences from post-punk to pop that celebrates the sheer span of Baby Strange’s songwriting with a melodic chorus that will keep listeners hooked.

The album campaign began with taster single ‘Midnight’ that dropped on New Years Eve, and followed up with tastemaker favourites ‘Under The Surface’. & ‘Only Feel It When I’m With You’ (featuring Hayley Mary).
World Below picks up where Land of Nothing left off, with the uniquely Baby Strange sound encased within haunting melodies, syncopated guitar riffs, four to the floor drums, huge bass lines and all blanketed under a cover of melancholy that pulls and tears on the listeners emotions.

Written as a reaction to how the pandemic has played havoc with mental health, the increasingly visible class divide and the meteoric rise of food banks across the country – World Below is an album that plays to the paradox of the topics set out within. Equally dark & beautiful with pop melodies that sync with pure grit. 

The result is an album in the truest sense of the word - 10 songs that pull the listener through a myriad of textures, sounds & emotions, completed with an array of artwork that generates a visual accompaniment for the topics set out within. 

The artwork for World Below becomes the final episode within a series of visuals that have explored an alternative world with each single. Brought to life by Glasgow-based visual animator Bovine, the artwork explores the ‘World Below’ as an alternative reality that offers an insight into the bitter promises of late stage capitalism. Entrancing and enticing, each piece released throughout the campaign have become a talking point amongst fans and media alike.

World Below is Baby Strange at their very best. Infinitely creative in its ideas, mysterious in its delivery and the sound of a band at the pinnacle of their art.

 Would you like to know more or have any questions?

Carl-Marcus Gidlöf
Head of the Snake
Icons Creating Evil Art
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