· By Mattias Forsgren

Alternative hard rock trio Luponero release new single Pickup Artist - a song about the rise of pickup artistry, its impact, and the fine line between empowerment and manipulation. Release: February 12th via Icons Creating Evil Art

Finnish alternative hard rock trio Luponero is delivering an unrelenting burst of raw energy with their latest single, Pickup Artist. This electrifying track marks the second step in the countdown to their highly anticipated debut album and comes with a visually captivating accompanying music video. Fans can preorder the single and debut album now: https://luponeromusic.bandcamp.com

About there second single Pickup Artist  they had this to say:

It may be hard to imagine for a generation brought up with Tinder and Hinge, but there was a time when getting dates was manual labour. And in this ruthless, ancient battlefield of seduction, some dinosaurs needed more help than others. In those days Neil Strauss’ book “The Game” became an international bestseller. It was basically the average frustrated chump’s step-by-step instruction manual on how to pick up girls. There was a similar read for women too, called “Catch Him and Keep Him”.

In many ways the world’s changed quite radically since then, but I’ve always thought it would be a fun idea to write a song about a phenomenon that made such an impact. While so many cherished these teachings and took them to their hearts, critics regarded them as somewhat ominous and manipulative. But for those who were suddenly successful in the art of seduction for the first time in their lives, the feeling was overwhelming. I suppose the truth is that, like with so many other things, there was both a bright and a dark side to this powerful force.

The song “Pickup Artist” is an upbeat, happy party rocker with a real sing-along chorus. But the whole phenomenon is controversial. That’s why I think it fits well into this theme of “positive nihilism” that runs like a thread throughout the whole album. The new self titled album is released on March 21 2025 and is rooted in their shared love for such a wide range of music – everything from grunge, punk rock and classic rock to 80’s synthwave, ambient pop, post-punk – a package that will not be easy to compartmentalize, which is exactly what they love about it.

Under their new moniker, Luponero continues to push boundaries with their unapologetic, rebellious sound. Their music seamlessly blends classic rock influences with modern punk sensibilities, creating a unique soundscape that resonates deeply with fans across generations.

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Hailing from Finland, Luponero is an alternative hard rock powerhouse fronted by veteran musician Marco Luponero, formerly of Terrorwheel, Altaria, and Marco Luponero & The Loud Ones. The trio’s explosive energy and infectious melodies have earned them a loyal following, and their raw, honest lyrics reflect the chaos and beauty of modern life.


LABEL CONTACT

Carl-Marcus Gidlöf
Head of the Snake
Icons Creating Evil Art
Råsundavägen 73, Solna
Sweden

cmg@icea.se